Vandana Luthra – Founder of VLCC

                                                                       
Who doesn't know VLCC?

Mrs Vandana Luthra, VLCC.jpgVLCC is a beauty and wellness giant and has its presence in 11 countries across Asia.It is widely recognized for its weight loss solutions and therapeutic approach to beauty treatments.VLCC has a staff strength of over 4,000 professionals, including medical doctors, nutritionists, physiotherapists and cosmetologists, and having served over five million consumers.

Vandana Luthra was born in New Delhi in 1959. Her father was a mechanical engineer and her mother ran a charitable yoga ashram. Luthra completed her graduation from the Polytechnic for Women in New Delhi. She later went on to gain expertise in beauty,fitness, food and nutrition and skin care from Germany, UK and France. She married Mukesh Luthra in 1980.
                                                                                       
Vandana Luthra started VLCC in 1989, as a beauty and slimming services center in Safdarjung Development Area, New Delhi. VLCC has a strong national and international presence. It offers weight management and beauty programmes (skin, body and hair-care treatments and advanced dermatology and cosmetology solutions). VLCC's weight-management solutions include a unique DNA-based weight management system to customize weight loss programmes for an individual.

The company manufactures and markets 170 hair care, skin care and body care products along with functional and fortified foods that are consumed in-house (in treatments and therapies at VLCC Wellness Centres). These products are also sold through 100,000 outlets in India, over 10,000 outlets across the GCC region and South East Asia and through e-commerce channels.

VLCC also operates vocational training institutes called the VLCC Institute of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment after Mrs.Ludhra become chairperson at BWSSC, with 73 campuses in 55 cities across India and one in Nepal.

Vandana Luthra has received a host of awards for excellence and entrepreneurship over the years including the Padma Shri (India’s fourth highest civilian honour) in 2013 for her contribution to trade and industry. Other awards include:
  • The Asian Business Leaders Forum Trailblazer Award in 2012
  • The Enterprise Asia Women Entrepreneur of the Year Award in 2010
  • Luthra was ranked 26th in the distinguished annual Forbes Asia 2016 list of 50 Power Businesswomen in the APAC region (which includes Asia, Australia and New Zealand). Of the 50 women achievers featured, only 8 were from India.
  • She has featured in Fortune magazine's annual listing of the ‘50 Most Powerful Women in Business in India’ for five years in a row – from 2011 to 2015.
 Along with these accolades,Vandana Luthra  was also appointed as the Chairperson of the Beauty & Wellness Sector Skill Council by the Indian government. Furthermore, she is a General Body Member of the New Delhi-based Morarji Desai National Institute of Yoga. The Steering Committee and the Sub-Committee formed by India’s Ministry of Skill Development & Entrepreneurship on the Pradhan Mantri Kaushal Vikas Yojana also has her as an active member.

Vandana Luthra started her journey in 1989 when the first of her two daughters was only 3 years-old and today a grandmother to three kids, Vandana still lives her dream.

Vandana Luthra says, “When I started, there were hardly any women entrepreneurs in India. It was a male-dominated environment. I had to face a lot of criticism, a lot of people tried to ensure that I did not succeed and grow. The only thing I believed in was that my concept was unique, unusual and it was being introduced in India for the first time.

It took me a good five to six years to convince the medical fraternity to understand that wellness was a larger domain and it required the collaboration of beauty, health and fitness experts; in other words a cosmetologist, a nutritionist, and a doctor. Eventually, I did manage to convince them”.

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