Suchi Mukherjee – The Founder & CEO of Limeroad
In this era, Gender equality has been improved, it happened because women have proved that they can do equally as men. If we see in the business sector, they are running big organizations by
taking a new challenge. A woman, her name is Suchi Mukherjee who has been competing with other E-commerce companies.
The 42-year old, Suchi Mukherjee is presently the proud founder of LimeRoad.com – a portal that targets the women audience, is a fun and exciting way to discover, share and shop lifestyle products! A women of substance that Suchi is, always envisioned of building and growing businesses that are focused on simple yet powerful consumer products, and she has successfully brought this dream to life not only in the past but most recently at LimeRoad as well.
She could see that online product discovery was a grave problem amongst many Indian women and wanted to do something about it. With LimeRoad, she not only fulfils her dream of creating the most extensive delightful discovery platform for lifestyle products, but also solves a pain-point for many.
Personally, she has completed her Bachelors in Arts with specialization in Economics and Maths from the University of Cambridge and also holds a Masters Degree in Finance & Economics from the London School of Economics.
Being a married woman with two children, Suchi not only has managed to achieve what she wanted to, but has also become an inspiration for thousands of young women who wish to pursue their dreams and work for change.
Introduction
Suchi Mukherjee is an Indian successful businesswoman
who found a company that is known as a Limeroad. The company has been
found in October 2012 which sells a wide range of fashion and
lifestyle-related products for women like clothing, shoes, beauty
products, etc. Initially, the company started selling only Women stuff.
However, Suchi Mukherjee extended the company by adding on the website
men’s & kid’s wear including Home & Décor, kitchen.
Education and Family Background
Suchi Mukherjee grew up in a middle-class family from Haryana. As far as her qualification is concerned, in childhood, Suchi has been a good student who did graduation in economics from St Stephens College Delhi and got a master’s in degree finance & economics from the London School of Economics UK. If we talk about her family, she is married and has two children. She has mentioned in interviews that her family is so supportive and has contributed a lot to achieve the goal.Life as an entrepreneur…
Now although she was working for one of the most reputed organizations and was literally living the dream of many, but she still felt that she wasn’t justifying her ambitions.She desperately wanted to do something of her own, something which could fill the gap in the society, something that would fulfil the needs of many and to so – she built LimeRoad.com!
To give you a fair idea; LimeRoad is simply a social-commerce platform that targets the woman audience of today and makes it fun and exciting to discover, share and shop from their vast list of products.
The site provides a range of some of the most innovative, unique and interesting lifestyle products across categories like apparel, accessories, home and non-perishable food collected from carefully selected retailers.
Interestingly, it has a unique concept of 100% user generated content which is created by its scrap booking community and is exclusive to LimeRoad. That means all the products that you see on the site are manufactured by the users of the site itself called the – scrapbooking community.
This innovative scrapbook application gives people the leverage to choose from their range of products, create a unique look, share it with their friends and can also sell their curated looks & earn out of it. So basically on LimeRoad anyone & everyone is a stylist.
Idea of Limeroad
Surprisingly, the idea of LimeRoad.com was born out of a moment of utter frustration – she was reading a glossy magazine in London and found a piece of jewellery that she liked, and wanted to buy it, but because it was from some small store in Mumbai, it obviously wouldn’t have reached to her anytime soon.That is when she realised two very important things:
- There was no consumer technology that made the discovery of lovely accessories and products easy and entertaining. You know, just like reading a magazine, and flipping pages or photos in an album.
- And most importantly, there was no platform from which one could access the list’s of products that were manufactured and shipped out of India, one of the world’s largest manufacturing hubs. Basically, India remained disconnected from the virtual world.
She wanted to build a platform where one could find gorgeous, affordable lifestyle products in an extremely easy to discover interface. She being a woman, knew that women love the different and out-of-the-box stuff, and that product discovery in lifestyle was indeed a very hard problem to solve.
What made her even more confident was that India back then accounted for more than 21% manufacturing of lifestyle products of world (that’s 21% of a nearly $1 trillion industry). And she wanted to capitalize on this untapped opportunity. Her aim was to simply bring all the vendors who produce high quality affordable products under one roof, via an easy to use interface to enable the discovery.
Once she was clear in the head with the idea; she flew down to India!
Returning back to her home-ground; Suchi first met her friend Ankush Mehra, Head of Supply Chain – Reliance Hypermarkets, to understand the difficulties of setting up a business in India and to rope him in as his first co-founder.
Next was her meeting with Prashant Mallik – Ex-Facebook, Microsoft & Siemens. He had flown down to India after 17 years, again with a dream to build something of his own. And obviously he joined the team as their techie co-founder.
They also roped-in a few other people like: Ahti Heinla as their Technical Advisor (past: Founding Architect of Skype) & Michael V Swaaij as their Advisor (past: ex-Chairman of Skype)
And with that they hit it off! LimeRoad went live in October 2012!
Earlier she was working in an authoritative position, at the position
she had to make a quick analytical decision. Working at a company, the
entrepreneurial idea was growing inside of her head. It’s hard to
realize for the first time.
However, her working pattern and her routine
inspired her to bring the thought right on the track. There were two
most important gaps that the company intended to fill. First, providing
the safest platform for women who can shop online by knowing product
information including manufacturer and shipping made out of India.
Second, without customers technology making it easy and entertaining for women to find their local accessories and product.
This is where she found an opportunity to grow rapidly in the market
where there was a serious need for devoted females’ portal to find
inexpensive accessories and products. Keeping in mind female’s needs,
she knew that buying the product before women like to examine other
options. Her incredible understanding of the business led her to get the
root of the real issue of service and product. Moreover, she found so
many things that are available on Limeroad.com
in less price as compared to the market. There were plenty of
non-identified vendors who were not allowed to add their product across
their targeted consumers, that quality makes customers loyal. She has
confidently identified the right balance between demand and supplies.
Making all arrangements, she flew back in India to work on it.
Achievement
Today Suchi Mukherjee is not just the founder of the company but she also has become an E-commerce face in India. In 2018 held conference The Start-up India – Stand up India, at the time Suchi shared the stage with Indian Prime minister Nerandra Modi.- In 2015, The company revived Coolest start-up of the year from Business Today.
- In 2015, she won INFOCOM Woman of the year from INFOCOM.
- In 2016, NDTV awarded her Unicorn Start-up Award.
- In 2017, She nominated for ET Start-up Award by The Economic time.
Inspiring story
ReplyDelete